KPDNKK’s main goal is to promote the growth of Malaysian retail trade domestically and to protect consumer’s interests. KPDNKK run a number of programmes to develop and promote local Malaysian small companies in the retail sector so that they may gain visibility on both a national and international scale. For instance, the Buy Malaysian Products Expo, as a part of the Buy Malaysian Products Campaign, highlights local retail businesses and encourages Malaysians to buy locally.

KPDNKK also provides information and resources for registering franchises and complying with franchise legislation. For consumers, the agency provides information for consumer education and protection, lists of controlled goods, and pathways for lodging consumer claims to the relevant judicial  body that handles them.


13 Persiaran Perdana
Presinct 2
62623 Putrajaya